Transforming Complexity into Confidence

We bridge gaps across finance and operations, delivering insight to grow with certainty

Work With Us

Our Services

Businesses are stretched thin. We act as embedded partners, not just advisors – bringing rigor and insight to help small businesses make smarter decisions and plan confidently for what’s next.

  • Strategic Finance

    • Operating Model (Re)Builds
    • Unit Economics Deep Dives
    • Cost Structure Optimization
    • Capital Allocation & ROI Modeling
    • Go-To-Market Strategy
  • FP&A Services

    • Zero-Based Budgeting Initiatives
    • Monthly Reporting & Dashboards
    • Scenario & Sensitivity Analysis
    • Budget Vs. Actuals Reporting
    • Vendor Review & Contract Negotiations
  • Accounting & Treasury

    • Working Capital Optimization
    • AR & AP Aging
    • Chart Of Accounts Review
    • Bank & Credit Card Reconciliation
    • Ongoing Accounting Hygiene
    • Burn Rate & Runway Analysis
  • Transactional Services

    • Financial Modeling & Valuation Support
    • Marketing Materials Preparation
    • Investor & Buyer Outreach
    • Due Diligence & Data Room Management
    • Term Sheet Review & Negotiation
  • Investor Relations

    • Financial Modeling For Investors
    • Investor & Board Materials Preparation
    • Investor Relations Strategy
  • Organizational Structure

    • Finance Hiring Support
    • Finance Function Buildout
    • Training & Development

Strategic Finance

- Operating Model (Re)builds
- Unit Economics Deep Dives
- Cost Structure Optimization
- Capital Allocation & ROI Modeling
- Go-To-Market Strategy

    FP&A Services

    - Zero-Based Budgeting Initiatives
    - Monthly Reporting & Dashboards
    - Scenario & Sensitivity Analysis
    - Budget Vs. Actuals Reporting
    - Vendor Review & Contract Negotiations
      Front image

      Accounting & Treasury

      - Working Capital Optimization
      - AR & AP Aging
      - Chart Of Accounts Review
      - Bank & Credit Card Reconciliation
      - Ongoing Accounting Hygiene
      - Burn Rate & Runway Analysis

        Transactional Services

        - Financial Modeling & Valuation Support
        - Marketing Materials Preparation
        - Investor & Buyer Outreach
        - Due Diligence & Data Room Management
        - Term Sheet Review & Negotiation

          Investor Relations

          - Financial Modeling For Investors
          - Investor & Board Materials Preparation
          - Investor Relations Strategy
            Front image

            Organizational Structure

            - Finance Hiring Support
            - Finance Function Buildout
            - Training & Development

              About Us

              SilverRock was born from a shared belief: that small and mid-sized businesses deserve access to the same level of strategic financial insight as the world’s largest corporations. Across our careers, we saw a consistent gap – businesses lacked the resources to hire experienced finance leadership, leaving them at a strategic and operational disadvantage. We founded SilverRock Partners to close that gap.

              Why SilverRock

              We deliver on-demand operational and analytical firepower, standing with your team through any challenge.


              Our commitment goes beyond numbers; we forge relationships built on trust and shared ambition, ensuring that your financial decisions are grounded in insightful analysis and long-lasting success. Let’s build a prosperous future together.

              Meet The Team With 0 Years of Combined Experience
              Asian man in a navy suit and patterned tie smiling, against a gray backdrop.

              Eric Kuan

              • Eric is a graduate of Michigan’s Ross School of Business with a background in Investment Banking, where he advised on M&A, capital raises, and strategic finance for middle-market companies. He later transitioned into internal finance roles, bringing a mix of financial planning, strategic, and operational advisory experience to ANGI, The Farmer’s Dog, and TuneCore. Eric has helped businesses tackle critical challenges – from reversing margin declines and optimizing cost structures to refining CAC models and clarifying unit economics. He’s partnered across teams to sharpen go-to-market strategies, improve forecasting, and drive toward profitability.

              Man in blue suit and striped shirt, smiling slightly, against a gray gradient background.

              Francis McKenna, CFA

              • Francis is a graduate of Fordham’s Gabelli School of Business with 10+ years of experience in financial planning and strategic advisory for high-growth, investor-backed companies. He began his career in Equity Research and Investment Banking before moving in-house to lead FP&A functions. Francis has helped companies scale by driving cost discipline, surfacing insights, and aligning resources across sales, marketing, operations, and product. He’s a trusted partner to executive teams and boards, known for turning complex financial data into clear, actionable strategies.

              Contact SilverRock

              Contacting SilverRock Partners is easy. Whether you need insights on strategic finance, FP&A services, or investor relations, our team is ready to assist. Let's discuss how we can support your financial journey and build a successful partnership.

              Contact Us

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              Transforming Complexity into Confidence